Many media texts use intertextuality to engage and attract audiences. Bellow is an example of this in the form of a timeline, stretching from when an idea was first formed and then got adopted into other works. Optional Intertextuality means it is possible to find a connection to multiple texts of a single phrase, or no connection at all. The term Intertextuality refers to the process of creating references to any kind of media text via another media text. Above is a power-point explaining what is Intertextuality,i have discussed the use of Intertextuality in both films and music videos. It also makes the audience have a good sense of recognition. Haunted House 2 is a perfect example of intertextuality being used. Since it is… Intertextuality– Anything connecting this text with another text, for example Toby Foxes other games or games in similar genera. The combination of references, along with the literary game that is offered, especially through intertextuality, makes Shrek an obligatory reference work. Optional intertextuality. The connections you make between your experiences, your memories, and the art that you consume is absolutely unique to you. TAYLOR SWIFT BAD BLOOD MUSIC VIDEO The music video by Taylor Swift, both a performative and narrative style of music video, is a prime example of how intertextuality is incorporated and intertwined into media texts. Intertextuality Intertextuality istheshapingofatext’smeaningby another text. In the terms of literary theory is there no connection between, for example, part 1 and part 2 of the Harry Potter series. In terms of film, its where movies overlap with previous work, which can be in the form of another film, another art form, a work of literature or even things from the real world such as people, places or events. Intertextuality: The process of creating reference to any kind of media text. [6] WHAT DOES INTERTEXTUALITY MEAN? Intertextuality and the context of reception: Hamlet – Act 3 scene 4 by William Shakespeare Intertextuality and the context of reception: Hamlet – How successful has Hamlet been Act 3 scene 4 by William Shakespeare Lesson plan Resources Copies of Hamlet texts (Optional) Hamlet film eg. Intertextuality in Critical Discourse 279 My focus for this example is upon interdiscursivity (constitutive intertextuality) within a framework of hegemonic struggle and change: upon the social condi- tions and mechanisms for the emergence of a new discourse type which is constituted through a novel configuration of existing types. It is a possible, but not essential, intertextual relationship that if recognized, the connection will slightly shift the understanding of the text (Fitzsimmons, 2013). Optional intertextuality has a less vital impact on the significance of the hypertext. Both films use optional intertextuality, ensuring that if the intertextual references are understood, the meaning of the film may shift (Fitzsimmons 2013). For example, my blog subjects come from inspiration of Studio Ghibli. Optional message CAPTCHA * It also makes the audience have a good sense of recognition. [8] [ page needed ] The intent of the writer when using optional intertextuality, is to pay homage to the 'original' writers, or to reward those who have read the hypotext. In Scream, the intertextuality and understanding towards Halloween is paramount in understanding the conventions in this genre. In relation to the intertextually rich medium, this paper will explore the complex interdependent relationship that video games share with cinema and analyse Grand Theft Auto: Vice City… This scene in itself is a remarkable example of intertextuality, as throughout the scene, the recognisable ‘Mission Impossible’ theme song can be heard. Optional intertextuality. There are examples of intertextuality in this advertisement for Office Depot. Intertextuality quote: John Stuarts’ description of the music video “incorporating, raiding and reconstructing” is essentially the essence of intertextuality. DVD or David Tennant version is available on youtube For example, I note that Fairclough's (1992) approach to intertextuality analysis does not include carnivalesque, but instead gives it a different (and still useful) twist. Intertextuality in Theory and Practise [online]. Intertextuality can be separated into three types: O Obligatory O Optional O Accidental Interxtuality maybe achieved by employing the following techniques: O Allusion O Quotation O Parody O Pastiche Different Staging Modalities Staging A definition… O Staging is the position of the acting area in … It can include an author’s borrowing and transformation of a prior… Rhys presents the wife of Mr. Rochester, who played the role of a secondary character in Jane Eyre. It is a possible, but not essential, intertextual relationship that if recognized, the connection will slightly shift the understanding of the text (Fitzsimmons, 2013). Harry Potter and The Prisoner of Azkaban.London, Berlin, and New York: Bloomsbury. As we decided to have a similar moral therefore this is known… An example of intertextuality is within the films Shrek which was distributed by DreamWorks… The technical one: a term in semiotics, coined by Julia Kristeva in the 1960s. For Fairclough the bottom line is a hegemonic analysis of intertextuality. Less demanding ref erences (optional intertextuality, also from Fitzsi mmons, 2013) are more common and allow readers t o enjoy a text without recognizing all the e xtra layers ; This was one of the major strategic features of poststructuralism and is a continuing touchstone in the Humanities. The most common example of intertextuality is between the texts within the same series. For example, in Aladdin the genie is messing around and gets caught by a crab on his… People know that their desk can get easily cluttered, and that things like… This is relying on knowledge that people already have. From what i had learned about Intertextuality is that it can occur in anything, so whether it is a film, movie or in a crappy blog, whatever. On the other hand our prince charming in the movie is the role of the bad character. Intertextuality is the referencing or adaptation of another work in a separate body of work. Optional intertextuality has a less vital impact on the significance of the hypertext. For example, JK Rowling’s Harry Potter series shares many similarities with JRR Tolkien’s Lord of the Rings trilogy. When you watch many of these movies and focus on the background you can see references to other movies by Disney and their affiliates. The #1 most classic example: James Joyce’s Ulysses exhibits intertextuality because it’s a retelling of Homer’s Odyssey. As a relatively new artistic medium video games tend to be intertextually rich. Sara Martin 2014, ‘HARRY AND OLIVER: AN EXAMPLE OF (UNCANNY) INTERTEXTUALITY’, weblog post, 2nd October, Universitat Autònoma de Barcelona, Accessed: 22nd February 2016 Rowling, J. K. (2004). The doll that ‘Ray-Ray’ is attempting to kill is a clear representation of the doll from the 2014 horror film ‘Annabel’. Intertextuality definition: the ways in which texts are interrelated and meanings that arise out of this | Meaning, pronunciation, translations and examples intertextuality is the concept of texts’ borrowing of each other’s’ words and concepts. Barthes's essay, along with other theoretical essays in the same decade, by Julia Kristeva, for example, inaugurated the concept of intertextuality and the practice of intertextual reading. :)) as well as Cavafy's poems in general. We will incorporate Intertextuality into our short film. absolutely intends. 1. As we came up with idea by watching candy king which gave us our idea and theme. [13] Optional Intertextuality means it is possible to find a connection to multiple texts of a single phrase, or no connection at all. Intertextuality can be separated into three types: obligatory, optional and accidental (Fitzsimmons, 2013). I define Intertextuality as the point where two pieces of media overlap. One of the biggest examples of intertextuality that sticks out in my mind would be Disney Pixar movies. A clear example of South Park’s intertextuality can be seen in the third episode of the tenth season ‘Cartoon Wars’ (2006) and the follow up fourth episode ‘Cartoon Wars II’ where it is announced that a family guy episode is going to air with the Muslim prophet Muhammad as a character. Intertextuality has taken on a variety of meanings. Intertextuality exists in a range of films and television shows and therefore displays just how common it is for this to occur. It's only a flesh wound The movie Shrek is a mixed up fairy tale, the ogre ‘Shrek’ (Mike Myers) who is usually a bad guy is the main character or in a fairy tale sense our “prince charming”. Optional intertextuality has a less vital impact on the significance of the hypertext. An example of this is movies which have been largely influenced and shaped by existing texts or films that have come before it. Interestingly, intertextuality operates on different levels and registers which vary from game to game. It is a possible, but not essential, intertextual relationship that if recognized, the connection will slightly shift the understanding of the text. The boxes say, "Your desk isn't cluttered enough", "Put the memo where we'll see it", and "Here's something else for you to lose". For instance, there are… A piece of media obviously needs to come from inspiration. Many media texts use intertextuality to engage and attract audiences. 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